Senior Segment is Reshaping Real Estate Dynamics in Walnut Creek, Ca. and Beyond

Baby Boomer CoupleImagine the different kinds of expertise involved in helping a first-time buyer purchase a home, versus helping a last-time seller to downsize. First-time buyers and 65+ sellers face a vastly different set of options, expectations, concerns and challenges, but too often, the real estate industry has taken a one-size-fits-all, cookie-cutter approach to serving clients.

Demographic trends are pointing to seismic shifts ahead for housing in this country. Aging seniors are projected to move out of an estimated 11.3 million homes between 2010 and 2020, and in the next decade, that figure is expected to reach 15 million. Every single one of those millions represents a unique individual who deserves to have his or her move handled with the utmost compassion, integrity, attention to detail and connectedness to the full spectrum of professionals who are often involved in ensuring a seamless transition for seniors and their families.

Dayna Wilson’s Savvy Seniors Division is committed to a proactive approach to understanding the big-picture trends that have an impact on our community and our clients. We also understand that distinct expertise is needed to meet the needs of various segments of our community.

cshp_logo2e35c3This is why I’m thrilled to have completed the rigorous requirements to achieve the Certified Senior Housing Specialist (CSHP) designation. This prestigious designation awarded only to a select number of elite real estate professionals in any market by the Seniors Real Estate Institute® represents completion of a competency-based curriculum as well as ongoing education and training. CSHPs are held to the highest standards of professionalism and most importantly, they are passionate about serving senior clients with dignity and compassion.

Demographic shifts and improvements in life expectancy have given rise to senior housing options that far exceed those of previous decades. CSHPs are not only in touch with the full range of options within their communities, they have the specific skills needed to help seniors to get where they want to go – unraveling the complexities involved in downsizing and selling a family home.

“Despite the fact that seniors are the fastest growing segment of the population, this segment of the market remains largely under served. 10,000 Baby Boomers will turn 60 every day for the next 18 years. At the other end of the senior spectrum, the 90-plus segment of the population nearly tripled over the past three decades, and is expected to quadruple over the next 40 years.

“The expertise, combined with our passion to ensure the dignity of elderly clients, is not just a benefit to our senior clients but also their families,” Dayna emphasized. “Our goal is to be a profound asset to the entire community.”

Dayna’s Dash of Real Estate

Dayna's Dash of Real Estate

Top 11 Reasons Sellers Should List During the Holidays

Festive holiday wreath hanging on a blue door#11 By Selling Now, you may have an opportunity to be a non-contingent buyer during the spring, when many more houses are on the market! This could allow you to sell high and buy low!

#10 You can sell now for more money and we will provide for a delayed closing or extended occupancy until early next year!

#9 Even though your house will be on the market, you still have the option to restrict showings during the six or seven days around the Holidays.

#8 January is traditionally the month for employees to begin new jobs. Since transferees cannot wait until spring to buy, you need to be on the market during the Holidays to capture that market!

#7 Some people must buy before the end of the year for tax reasons!

#6 Buyers have more time to look for a home during the Holidays than during the regular work week!

#5 Buyers are more emotional during the Holidays, so they are more likely to pay your price! 

#4 Houses show beautifully when tastefully decorated for the Holidays! 

#3 Since the Supply of listings will dramatically increase in January/February there will be less demand for your particular home! Less demand means less money for you!

#2 Serious buyers have fewer houses to choose from during the Holidays and less competition means more money for you! You did want to net the most amount of money, right?

And, the Number One Reason Homeowners Should List, the Number One Reason Homeowners Should List Their Homes During the Holidays…
#1 People who are house-hunting during the holiday are more serious buyers!