Freedom Friday: Baby Boomers Rank Travel as Top Priority

Baby Boomer Couple on Vacation in Europe

In his article, Baby Boomers Rank Travel as Top Priority, author Clark Norton explains what the over-50 crowd is looking for when it comes to leisure:

“What’s the top experience that folks seek out after turning 50?

A new survey of 2,000 passport-carrying Americans aged 50 and up shows that traveling abroad is their number one choice for realizing their passions.

The survey, commissioned by Exodus Travels — a UK-based  adventure travel company with a substantial  presence in the U.S. and Canada  – confirmed  what Exodus leaders say they had observed for a number of years: that Americans gain a new “lust for life” after age 50.

And that “second wind” translates most heavily into travel.

Asked ‘What led you to gaining a new passion/appreciation for life?’, one-third of respondents chose ‘a travel experience’ – which tied with ‘retirement’ in that category.

The next question was key: ‘What have you done or do you plan on doing as a result of getting a new passion for life?'”

Find out how the survey respondents answered.


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